Yebisu has over 130 years of Japanese heritage and tradition imbued in every drop. First brewed in 1890, with the help of a German brew master, with the ambition of brewing the world's best beer in Japan, Yebisu is brewed adhering to the Reinheitsgebot, Bavarian Purity Law, for a rich and authentic malt beer experience. Yebisu is brewed longer with 100% fine malt for a richer flavour. The extra malt and longer brewing process result in a medium bodied golden lager, with a gentle froth and toasty hop aroma.